Super Star Prince Mahesh Babu, The King of Ad World is now endorsing IDEA 3G. He is being offered by the companies as he earned lots of craze. IDEA 3G, which is owned by Aditya Birla group of companies. He is now official brand ambassador of Idea Mobile Network in Andhra Pradesh. IDEA launched the 3G services into the market and the company’s idea will bring some change in their business with Mahesh effect.